Your Pop-Up
Content Planner
Your first Revival Style Co. pop-up is on Friday 25 September. Between now and then, the aim is simple: show people what you've got, let local people know where you'll be and keep reminding them to come.
Don't wait for perfect content.
Post as much real Revival content as you can.
Photos, quick videos, Reels, new stock, labels, rails, shoes, accessories, things you've just sourced, things you're packing, things you personally love.
It does not all need to be designed. In fact, we want plenty of normal, real-life content alongside the polished Revival graphics.
If something good arrives, show it.
New pieces, details, labels, shoes, accessories and complete looks.
Quick vertical clips of stock, rails, sourcing, packing and preparation.
Short and simple. Five pieces, favourite finds, this-or-that, what's coming.
Use them often. They don't have to be polished or planned.
10 - 13 September
Introduce Revival properly and start making sure local people know the pop-up is happening.
Announce The Pop-Up
Start with the clearest possible message.
Caption
Pop-Up Announcement Story
Post this today as well.
Show Us What You've Got
Your favourite piece you've sourced this week.
A quick sweep along a rail of stock.
Interesting label, fabric, buttons, print or condition.
"Would you wear this?" or "Which one would you choose?"
Brands You'll Find
Use the Revival Style "Brands You'll Find" artwork.
Use the branded 1080 x 1450 version we've created.
Caption
5 Pieces Coming To Revival
- One great clothing piece
- Something designer
- Something colourful
- A pair of shoes
- An accessory or vintage piece
Film vertically. Keep each clip short. Don't worry about fancy editing.
Caption
14 - 20 September
Keep showing real stock. The more people see, the more reason they have to actually come.
Pieces I Couldn't Leave Behind
Pick 4 or 5 pieces you particularly love and show them one at a time.
Add simple text such as:
- The colour on this.
- Such a good find.
- I'd wear this myself.
- Wait until you see this on.
- This is coming on the 25th.
This Or That
Piece A or Piece B?
Boots or heels?
Vintage or contemporary?
"What would you love to find on the rails?"
Got Somewhere To Go?
Put together a dress or outfit with shoes and accessories, or show a few pieces that would work for an occasion.
Caption
Behind The Scenes
Sorting clothes.
Steaming pieces.
Checking sizes or labels.
Rails starting to come together.
Want First Pick?
Caption
A Proper Look At The Rails
- Slow pan across the rail
- Pull out a favourite piece
- Close-up of a label
- Show some shoes
- Show an accessory
- Finish with 25 September
Sunday Sneak Peeks
Pick 3 or 4 completely different pieces and show them individually throughout the day.
"This one's coming Friday."
"Who loves this?"
"Only one available."
"5 days to go."
21 - 25 September
Keep it simple now. Show the clothes, repeat the date and make it very easy for people to remember where you're going to be.
Four Days To Go
Caption
Everything People Need To Know
Everyone Active, Hemel Hempstead.
Foyer, right-hand side as you enter.
Friday 25 September, 10am - 6pm.
Yes. Walk-ins are welcome.
Yes.
Clothes, shoes, accessories, designer, premium and vintage.
We're Nearly Ready
- Full rail
- Shoes
- Accessories
- Great label
- Packing or sorting
- Bags ready
- Finish with "FRIDAY"
Caption
Tomorrow!
Caption
Today's The Day
Today, real footage matters more than designed graphics.
Film the rails going up and the room coming together.
Show the finished pop-up and where people can find you.
Show browsing, rails and atmosphere where appropriate.
Show a few great pieces still available.
A quick, natural video from you thanking everyone who came.
Morning Caption
Your Launch Assets
Use these alongside your own real photos and videos.
The polished assets support the content. They aren't all the content.
Keep showing the actual clothes. Your real pieces are what will make people want to come and browse.
