Great Big Small — Client Content Strategy
Instagram
Content Framework
10 accounts · 4 posts/week · Validated angles, hooks, scripts & schedules
S
SoBa Method
@thesobamethod · Reformer Pilates + Infrared Studio
Content Angles — Top 5
01
Reformer Flow Reveal
15-sec satisfying movement sequences. Visually clean, loops naturally. Highest discovery reach format for studios.
02
The Infrared Edge
"Why I work out at 38°C" — curiosity-driven. Infrared + Pilates is an underserved content combo with low competition.
03
Real Client Results
Before/after posture, body composition, back pain. Social proof that drives DM enquiries and intro bookings.
04
Beginner Myth-Busting
"Pilates is for everyone, not just dancers." Breaks the intimidation barrier. High share rate among non-members.
05
Morning Ritual Content
Workout + recovery aesthetic. Studio ambience, routine stacking. 28–42% higher engagement in the wellness niche.
Hook Variations — 5 Options
01I've been sweating at 38°C to get results faster. Here's what actually happened.Curiosity
02Everyone told me Reformer Pilates was "too easy." Watch this.Ego
03Your back pain isn't going away on its own. This 25-minute class changed that for me.Fear
04This is what 8 sessions on a Reformer does to your posture.Desire
05POV: You booked the intro deal and now you can't stop coming back.Surprise
Script Architecture — Sample Scripts
The Infrared Reveal20–25 sec
Hook (0–2s)"Most people have never tried Pilates in an infrared studio. Here's why they should."
Tension (3–8s)Show studio — reformers glowing, warm lighting, steam/heat visual. No words.
Payoff (9–18s)"Infrared heat improves circulation, muscle recovery, and calorie burn — while you do your Reformer session. It works."
CTA (19–22s)"First session link in bio. Come feel the difference."
Back Pain Myth-Bust20–25 sec
Hook (0–2s)"If you've had back pain for over 6 months, your physio is only telling you half the story."
Tension (3–8s)"Most back pain is a movement problem — not a structural one. You need controlled resistance, not rest."
Payoff (9–18s)Show slow, supported movement sequences. Text overlay: "8 sessions. Real results."
CTA (19–22s)"Book your intro session — link in bio."
Weekly Schedule
Monday
Reel
Reformer flow sequence — pure movement, no voiceover. Discovery driver.
Wednesday
Carousel
"5 things Reformer Pilates fixes that the gym can't." Save-bait.
Friday
Reel
Infrared angle or client result. Hook-led, 20–25 sec.
Sunday
Static / Carousel
Morning ritual aesthetic. Studio ambience + Sunday reset messaging.
Hashtag Stack
#ReformerPilates#PilatesStudio#InfraredSauna#PilatesLife#WellnessRoutine#CoreStrength#PilatesBody#BackPainRelief#FitnessStudio#MorningWorkout#PilatesOfInstagram#MovementMedicine#WomensWellness#HeatTherapy#PilatesCommunity
T
Turfsolv®
@turfsolvuk · UK Lawn Care Treatment
Content Angles — Top 5
01
Before / After Transformation
Patchy/yellowed lawn → lush green. The most-watched format on #lawntok. Satisfying, shareable, highly discoverable.
02
The UK Lawn Problem
"British weather is destroying your lawn — and most treatments aren't built for it." Country-specific authority angle.
03
Lawn Care Myth-Busting
"Stop putting sand on your lawn." Contrarian takes drive comments and shares in the gardening niche.
04
Seasonal Timing Tips
"This is the exact week to treat your lawn in [month]." Urgency + actionability = saves and DMs.
05
Product in Action
ASMR-style application video — sprayer, coverage, colour change. Satisfying micro-content that sells without selling.
Hook Variations — 5 Options
01Your lawn isn't dead. It's just being treated wrong. Here's the fix.Curiosity
02Most lawn treatments are made for US weather. This one's made for Britain.Ego / Pride
03If you haven't treated your lawn this week, you've already missed the window.Fear / Urgency
04Watch what 4 weeks of Turfsolv® does to a damaged lawn.Desire
05The neighbours thought we'd re-turfed. We hadn't.Surprise
Script Architecture — Sample Scripts
The Before / After20–25 sec
Hook (0–2s)"This lawn was written off. Four weeks later — judge for yourself."
Tension (3–10s)Show the problem lawn. Close-ups of patches, yellowing, bare soil. "Most people give up here."
Payoff (11–20s)Slow pan — deep green, thick, even. "Two applications of Turfsolv®. That's it."
CTA (21–24s)"Link in bio. The grass is green on your side of the fence."
Seasonal Timing20–25 sec
Hook (0–2s)"You've got about 10 days left to treat your lawn before it's too late this season."
Tension (3–8s)"Miss the window and you're dealing with compaction and moss all winter. Most people don't realise until spring."
Payoff (9–18s)Quick how-to: dilute, apply with backpack sprayer, done in 20 minutes. Show product clearly.
CTA (19–22s)"Order today, treat this weekend — link in bio."
Weekly Schedule
Tuesday
Reel
Before/after transformation. Visual reveal pan shot.
Thursday
Carousel
"5 lawn mistakes UK homeowners make." Save-bait.
Saturday
Reel
Product application ASMR. Weekend gardening audience peak.
Sunday
Static
Aspirational lawn shot + seasonal tip. Campaign line CTA.
Hashtag Stack
#LawnCare#LawnTok#GrassTok#UKGarden#GardenTok#LawnRenovation#LawnTransformation#BritishGarden#GardenLife#LawnGoals#TurfCare#GrassCare#HomeImprovement#DIYGarden#LawnTips
FB
The Fat Buddha
@thefatbuddhaberko · Asian Restaurant, Berkhamsted
Content Angles — Top 5
01
The Dish Reveal
15-sec plating Reel. Visual drama: sauces poured, garnishes placed, steam rising. Highest-performing restaurant format.
02
Behind the Pass
Kitchen-in-action footage during service. Authentic, FOMO-inducing. Proves the craft behind the food.
03
Global Fusion Story
"Where did this dish come from?" — ingredient sourcing, culinary tradition. Shareable culture content.
04
Limited / Seasonal Menu
Scarcity-driven teaser. "Only on this week." Countdown urgency converts scrollers into bookers.
05
UGC + Social Proof
Repost guest photos, reactions, reviews. Berkhamsted locals trust locals. Authentic over polished.
Hook Variations — 5 Options
01This dish has a 200-year history. We serve it on a Friday night in Berkhamsted.Curiosity
02People drive from London for this. You live 10 minutes away.Ego / FOMO
03We're only doing this dish for 5 more days. After that, it's gone until next year.Fear / Urgency
04Watch us plate our most popular dish. Try not to book a table.Desire
05Our chef spent 12 years in Hong Kong. This is what he puts on your plate on a Tuesday.Surprise
Script Architecture — Sample Scripts
The Dish Reveal15 sec
Hook (0–2s)Open on chef hands — sauce in motion, dramatic close-up. Trending audio. No words needed.
Build (3–9s)Slow reveal of full dish. Steam. Garnish drop. Colour contrast. Text overlay: dish name.
Payoff (10–13s)Final hero shot. Guest reaction or fork-dig moment.
CTA (14–15s)Text: "Book your table — link in bio."
Limited Dish Urgency20 sec
Hook (0–2s)"We only make [dish] in [month]. And we're already half booked."
Tension (3–8s)Dish being prepped — fresh seasonal ingredients, close-ups of the prep process.
Payoff (9–16s)Full table scene — food arriving, reactions, restaurant atmosphere.
CTA (17–20s)"5 days left. Book now — link in bio."
Weekly Schedule
Tuesday
Reel
Dish reveal or behind-the-pass. Midweek drive for Thurs/Fri bookings.
Thursday
Story / Static
Weekend teaser. Specials announcement. UGC reshare.
Friday
Reel
Kitchen-in-action during service. Real-time FOMO.
Sunday
Carousel
Menu story or cultural food history. Save-worthy.
Hashtag Stack
#AsianFood#FoodieUK#Berkhamsted#FoodPhotography#PanAsianFood#FoodReels#HertfordshireFood#FoodBloggerUK#RestaurantLife#FoodOfInstagram#ChefLife#FoodLovers#DineOut#EatLocal#UKFoodies
WP
Warehouse Pizza
@warehousepizza · Pizza Restaurant
Content Angles — Top 5
01
The Cheese Pull
Unavoidable scroll-stopper. First 2 seconds — impossible to keep scrolling. Works every time in food content.
02
Dough Process ASMR
Stretch, proof, shape, slide into oven. Tactile satisfaction content. Builds craft credibility.
03
Controversial Pizza Opinion
"Pineapple on pizza is objectively correct." Comment-bait. Polarising takes = engagement spikes.
04
Secret Menu / Special
"This isn't on the menu yet. DM us before Saturday." Exclusivity drives DMs and urgency.
05
The Order Reveal
Box open, full spread, group ordering. Relatable content. Tags friends = organic reach.
Hook Variations — 5 Options
01We need to talk about what's happening to pizza in this country. Watch to the end.Curiosity
02You've been ordering from the wrong place. Here's what real pizza looks like.Ego
03This special is gone after Sunday. Don't say we didn't warn you.Fear / Urgency
04The cheese pull that broke our DMs last month. You asked for it again.Desire
05We made this dough at 6am. By 8pm it turned into this.Surprise
Script Architecture — Sample Scripts
The Cheese Pull10–15 sec
Hook (0–2s)Open: extreme close-up of slice being pulled. Maximum stretch. No caption.
Build (3–8s)Pull back to full pizza. Toppings, crust char, sauce. Text: pizza name + price.
CTA (9–12s)"Order online or walk in — link in bio."
Dough Craft Story20–25 sec
Hook (0–2s)"This dough has been proving for 48 hours. Here's what happens next."
Build (3–12s)ASMR sequence: stretch, shape, top, oven slide. Close-ups. No words — let the process speak.
Payoff (13–20s)Oven pull. Crispy base. Hero shot. Text: "Craft. Every single time."
CTA (21–24s)"Book a table or order online — link in bio."
Weekly Schedule
Wednesday
Reel
Cheese pull or dough process. Midweek hunger trigger.
Friday
Reel
Weekend special or kitchen-in-action. Peak food engagement day.
Saturday
Story + Static
UGC reshare or live service content. Atmosphere and community.
Sunday
Carousel
Hot take or "how we make it" story. Engagement + saves.
Hashtag Stack
#Pizza#PizzaLovers#CheesePull#PizzaReels#FoodieUK#PizzaOfInstagram#ArtisanPizza#SourdoughPizza#FoodPhotography#PizzaNight#FoodReels#LocalFood#UKFoodies#PizzaTime#FoodBloggerUK
D&G
Pass the Keys D&G
@passthekeysdumfriesandgalloway · Short-Let Management
Content Angles — Top 5
01
Property Walkthrough
15–30 sec walkthrough Reel. View from the deck, fire lit, morning light. Drives trust before guests compare prices.
02
D&G Local Guide
"5 things to do in D&G you won't find on TripAdvisor." Builds destination authority + saves.
03
Host Income Reveal
"How much did we make last month?" Host acquisition content. Financial desire = high share rate.
04
Guest Experience Story
Arrival moment, UGC, emotional storytelling. Drives bookings better than property photos alone.
05
Seasonal Availability
"Only 3 weeks left in July." Scarcity + urgency. Date-specific CTAs that convert browsers into bookers.
Hook Variations — 5 Options
01Most people don't know this part of Scotland exists. Here's why that's about to change.Curiosity
02Your property is sitting empty this summer. Here's what it should be earning.Loss Aversion
03Peak season bookings in D&G are filling faster than last year. Don't miss your window.Fear / Urgency
04Imagine waking up to this view. Now imagine it's yours to share.Desire
05We handed a property owner the keys and £4,200. This is what happened.Surprise
Script Architecture — Sample Scripts
Property Walkthrough20–30 sec
Hook (0–2s)"This is what our guests wake up to. Every. Single. Morning."
Build (3–15s)Walkthrough: front door → living space → kitchen → view. Slow, smooth, natural light.
Payoff (16–24s)Hero exterior shot — landscape, light, mood. Text: location + "Available from [date]."
CTA (25–28s)"Book direct — link in bio."
Host Income Reveal20–25 sec
Hook (0–2s)"A property owner in D&G gave us the keys in March. Here's what their first month looked like."
Tension (3–10s)"They'd tried self-managing before — it was exhausting. So they handed it over completely."
Payoff (11–18s)Text reveal: occupancy rate, earnings, 5★ reviews received.
CTA (19–22s)"Find out what your property could earn — link in bio."
Weekly Schedule
Monday
Reel
Property walkthrough or landscape. Start-of-week aspiration content.
Wednesday
Carousel
"5 hidden gems in D&G." Save-bait. Destination authority.
Friday
Reel
Availability teaser or host income reveal. Weekend booking traffic peaks.
Sunday
Static / Story
Guest UGC or scenic landscape. "Where are you wishing you were right now?"
Hashtag Stack
#DumfriesAndGalloway#ScotlandTravel#VisitScotland#HolidayLet#CottageRental#UKHoliday#ScottishCottage#ShortTermRental#AirbnbUK#VacationRental#ExploreScotland#ScotlandIsNow#PropertyInvestment#PassiveIncome#HolidayHome
NL
Pass the Keys North London
@passthekeysnorthlondon · Short-Let Management
Content Angles — Top 5
01
The London Location Flex
"Stay here, walk there." Map proximity to tube lines, markets, parks. Urban convenience is the key booking trigger for North London guests.
02
Host ROI vs Long Let
"Your rental is making £800/month. It could be making £2,400." Short-let vs long-let income comparison drives host enquiries.
03
Neighbourhood Story
Islington, Stoke Newington, Hampstead vibes. "The neighbourhood guide your guests will thank you for." Saves + DMs.
04
Property Transformation
Before/after styling of a flat or house for short-let. Visual proof of the service beyond management.
05
Guest Review Moment
5★ review overlaid on property footage. Trust-building social proof. Converts browsers researching hosts.
Hook Variations — 5 Options
01This flat is 8 minutes from the tube. Here's what it earns on a slow month.Curiosity
02North London landlords are leaving thousands on the table every month. Here's how.Loss Aversion
03Summer 2026 bookings in North London are 34% up on last year. Is your property ready?Fear / Urgency
04Wake up in North London. Walk to the market. This is the stay people keep booking.Desire
05A landlord handed us a tired flat in Islington. 6 weeks later it had 47 five-star reviews.Surprise
Script Architecture — Sample Scripts
Location Flex20–25 sec
Hook (0–2s)"This is what £[price]/night gets you in North London. And it books out every weekend."
Build (3–12s)Walkthrough: light, space, interiors. B-roll of local streets, cafes, greenery. Text: tube stop name + minutes.
Payoff (13–20s)Show calendar: blocked-out dates. "Consistently 85%+ occupancy." Let the data do the work.
CTA (21–24s)"Own a property in North London? Find out what it could earn — link in bio."
Long Let vs Short Let20–25 sec
Hook (0–2s)"Your North London flat on a long let: £1,800/month. With us: £3,200. Same property."
Tension (3–10s)"Most landlords think short-let means hassle. We handle everything — check-in, cleaning, guests, reviews."
Payoff (11–18s)Show the management process visually: clean property, guest arriving, 5★ review appearing.
CTA (19–22s)"Get your free income estimate — link in bio."
Weekly Schedule
Monday
Reel
Property walkthrough + location flex. Start-of-week aspiration.
Wednesday
Carousel
Neighbourhood guide. "5 reasons guests keep coming back to [area]." Save-bait.
Friday
Reel
Host income or ROI reveal. Weekend browsing peaks for property investors.
Sunday
Static / Story
Guest review moment or UGC. Social proof for potential bookers.
Hashtag Stack
#NorthLondon#LondonAirbnb#LondonHolidayLet#ShortTermRental#LondonLandlord#AirbnbLondon#VisitLondon#LondonStay#PropertyInvestmentUK#LondonTravel#HolidayLetUK#PassiveIncomeUK#LondonAccommodation#ShortLetLondon#VacationRentalLondon
CHI
Pass the Keys Chichester
@passthekeyschichester · Short-Let Management
Content Angles — Top 5
01
Coastal + Countryside Dual Pull
Chichester sits between the South Downs and the Harbour. "Sea or countryside — you don't have to choose." Unique positioning no coastal or rural-only destination can match.
02
Goodwood / Festival Season
Goodwood Revival, Festival of Speed, Glorious Goodwood. "Where do you stay for Goodwood?" High-intent audience, seasonal demand spike.
03
Harbour Life Aesthetic
Chichester Harbour sunsets, boats, water. Pure aspiration content. "This is 45 minutes from London." Drive proximity angle for city guests.
04
Host Income for Property Owners
Chichester holiday let income vs. long let — Goodwood season spikes make the numbers compelling.
05
Cathedral City Culture
Theatre, markets, independent shops. "Chichester isn't just a stopover." Builds the destination case beyond the coast.
Hook Variations — 5 Options
0145 minutes from London. Harbour views, South Downs walks, and a property that pays for itself.Curiosity
02Goodwood weekend. Your property is empty. Someone else's is earning £900 a night.Loss Aversion
03Festival of Speed bookings are already coming in. Is your property listed yet?Fear / Urgency
04Sunrise over Chichester Harbour. This is what your guests wake up to.Desire
05We turned a 2-bed terrace in Chichester into a property that earns £28k a year. Here's how.Surprise
Script Architecture — Sample Scripts
Harbour Aspiration Reel20–25 sec
Hook (0–2s)"This is Chichester Harbour at golden hour. Your guests could be waking up to this."
Build (3–15s)B-roll: harbour, boats, sunset, South Downs backdrop. Property exterior and interior shots.
Payoff (16–20s)"45 minutes from London. Consistently booked. Fully managed." Text treatment over hero shot.
CTA (21–24s)"See what your property could earn — link in bio."
Goodwood Season Hook20–25 sec
Hook (0–2s)"Goodwood weekend earns some Chichester hosts 3× their normal nightly rate. Are you one of them?"
Tension (3–10s)"The window to get listed, set up, and ready for festival season is closing fast."
Payoff (11–18s)Show the setup process: professional photography, listing, calendar filling up.
CTA (19–22s)"Get listed before the rush — link in bio."
Weekly Schedule
Monday
Reel
Harbour/landscape aspiration. Start-of-week dreaming content.
Wednesday
Carousel
"Chichester for a weekend" guest guide. Saves + discovery.
Friday
Reel
Host income reveal or event season hook (Goodwood, theatre, festivals).
Sunday
Static / Story
Property or local scene UGC. "Where are you wishing you were right now?"
Hashtag Stack
#Chichester#ChichesterHarbour#SouthDowns#WestSussex#HolidayLetUK#GoodwoodRevival#FestivalOfSpeed#CoastalHoliday#UKHoliday#ShortTermRental#AirbnbUK#VisitSussex#PropertyInvestmentUK#HolidayHome#PassiveIncome
CHL
Pass the Keys Chilterns
@passthekeyschilterns · Short-Let Management
Content Angles — Top 5
01
The AONB Escape
Beech woodland, rolling hills, bluebells in spring. "An hour from London — a world away." London escapee audience is the primary booking driver.
02
Countryside Cottage Aesthetic
Inglenook fireplaces, exposed beams, walled gardens. The hygge/cosy content format that drives saves and booking intent in autumn and winter.
03
Seasonal Nature Content
Bluebell season, autumn colour, snowy walks. The Chilterns is one of England's most photogenic AONBs. Seasonal posts get outsized reach.
04
Host Income vs Expectation
"Most Chilterns property owners underestimate what their home could earn." Premium rates in AONB territory — the numbers surprise people.
05
Walks + Stays Pairing
"Base yourself here and walk here, here, and here." Content that sells the destination experience around the property.
Hook Variations — 5 Options
01One hour from London. Beech woodland, no phone signal, and a fire already lit. This is the Chilterns.Curiosity
02If you own a cottage in the Chilterns and it's not on short-let, you're leaving serious money on the table.Loss Aversion
03Bluebell season bookings are almost gone. These weeks sell out every year without fail.Fear / Urgency
04Exposed beams. Log fire. Views over the AONB. This is where Londoners come to breathe.Desire
05A Chilterns barn conversion sat empty for 6 months. We listed it. It earned £19k in 90 days.Surprise
Script Architecture — Sample Scripts
The AONB Escape20–25 sec
Hook (0–2s)"You're in London. In 60 minutes, you could be here."
Build (3–15s)B-roll: beech woodland, country lane, cottage exterior, fire lit interior, hills view.
Payoff (16–20s)Text: property name + "Chilterns AONB." Drone or elevated landscape shot if available.
CTA (21–24s)"Book your escape — link in bio."
Seasonal Bluebell Hook20 sec
Hook (0–2s)"Bluebell season in the Chilterns lasts 3 weeks. We have 4 nights left."
Tension (3–8s)Show the woodland in bloom — vivid, atmospheric, unmistakably English.
Payoff (9–16s)Cut to the property. Cosy interior. "Stay here. Walk there. Once a year."
CTA (17–20s)"Check availability — link in bio."
Weekly Schedule
Monday
Reel
AONB landscape or seasonal nature. London escape aspiration.
Wednesday
Carousel
"Best walks from this property" or Chilterns weekend guide. Saves-heavy.
Friday
Reel
Cosy cottage interior or host income reveal. Friday escape planning audience.
Sunday
Static / Story
Countryside UGC or atmospheric guest photo. Soft CTA.
Hashtag Stack
#Chilterns#ChilternsAONB#EnglishCountryside#CottageLet#HolidayLetUK#VisitEngland#UKCountryside#LondonEscape#CountryCottage#CoastalLiving#ShortTermRental#AirbnbUK#PropertyInvestmentUK#HolidayHome#BuckinghamshireLife
ESS
Pass the Keys East Shropshire & Stafford
@passthekeysess · East Shropshire, Ironbridge & Stafford · Short-Let Management
Content Angles — Top 5
01
Ironbridge World Heritage
The Iron Bridge, Blists Hill, Coalbrookdale. UNESCO World Heritage status is a huge content hook — it frames the area as genuinely unmissable, not just pretty countryside.
02
Shropshire Hills Escape
The Long Mynd, Wenlock Edge, Brown Clee Hill. AONB countryside that most of England doesn't know well. "England's Secret Hills" is an underused but powerful angle.
03
Market Town Character
Bridgnorth, Much Wenlock, Shifnal, Stafford. Independent shops, local food, community events. Content that sells the slower pace guests are actively looking for.
04
Host Income for Rural Landlords
Rural and semi-rural properties often earn more per night than landlords expect. Ironbridge visitor demand is year-round. The income surprise angle works especially well here.
05
Midlands Staycation Positioning
"Right in the middle of England — closer than you think." Targets guests from Birmingham, Manchester, and the wider Midlands who want a UK break without a long drive.
Hook Variations — 5 Options
01Most people have never heard of Shropshire. The ones who've been always go back.Curiosity
02If you own a property near Ironbridge and it's not on short-let, you're missing serious year-round income.Loss Aversion
03Ironbridge books year-round. Summer weekends are already filling. Is your property listed?Fear / Urgency
04Waking up in a Shropshire cottage with the hills outside the window. This is 90 minutes from Birmingham.Desire
05We listed a stone cottage near Bridgnorth. It was fully booked within 2 weeks and earned £2,800 in month one.Surprise
Script Architecture — Sample Scripts
Ironbridge Discovery Reel20–25 sec
Hook (0–2s)"This is the birthplace of the Industrial Revolution. And one of England's most underrated weekend breaks."
Build (3–15s)B-roll: the Iron Bridge, gorge views, Blists Hill Victorian town, cottage exterior, Shropshire Hills backdrop.
Payoff (16–20s)Property shot. "Fully managed. Consistently booked. 90 minutes from Birmingham."
CTA (21–24s)"Stay or host — link in bio."
Rural Host Income Reveal20–25 sec
Hook (0–2s)"A property owner near Ironbridge thought their cottage would earn £600 a month on short-let. It earned £2,400."
Tension (3–10s)"Ironbridge attracts visitors year-round — families, heritage tourists, walkers, couples. Demand doesn't dry up in winter like you'd expect."
Payoff (11–18s)Show income breakdown by month. Consistent occupancy data. "Fully managed — they don't lift a finger."
CTA (19–22s)"Find out what your property could earn — link in bio."
Weekly Schedule
Tuesday
Reel
Ironbridge or Shropshire Hills landscape. Discovery content for the uninitiated.
Thursday
Carousel
"A weekend in Shropshire" guest guide or Ironbridge itinerary. Saves-heavy.
Friday
Reel
Host income reveal or property walkthrough. Weekend planning audience peak.
Sunday
Static / Story
Countryside UGC or market town atmosphere shot. Soft aspiration CTA.
Hashtag Stack
#Shropshire#Ironbridge#ShropshireHills#VisitShropshire#HolidayLetUK#Stafford#Staffordshire#MidlandsTravel#ShortTermRental#AirbnbUK#UKHoliday#EnglishCountryside#PropertyInvestmentUK#HolidayHome#PassiveIncomeUK
PE
Platinum Electrical Solutions
@platinumelectricalsolutions · Electrical, Solar PV, EV Chargers, Battery Storage · Berkhamsted
Content Angles — Top 5
01
Danger Reveal / Safety Warning
"Found this behind a kitchen reno." The single highest-performing format for electricians. Every homeowner worries about their wiring.
02
Solar Before / After Billing
"Their bill was £340/month. Now it's £41." Bill comparison content. Emotionally compelling and highly shareable — hits fear and desire simultaneously.
03
EV Charger Install Timelapse
Satisfying job reveal. Start to finish in 60 seconds. "Clean, fast, no mess." Credibility + aspiration for EV owners.
04
Homeowner Education Series
"End of day tip: if you see this in your house..." Authentic, slightly tired, filmed from the van. Highest-trust format for trades content.
05
Battery Storage / Energy Saving Myth-Bust
"You don't need solar panels to save on your electricity bill." Expands the audience beyond solar-only intent. Counter-intuitive = clicks.
Hook Variations — 5 Options
01We found this behind a consumer unit during a rewire. The homeowner had no idea. Please share this.Fear / Safety
02This family's electricity bill dropped from £380 to £44. Same house. No lifestyle change.Desire
03Quick one — if you've ever seen a brown stain around a light fitting, don't ignore it. Here's why.Curiosity / Fear
04Most solar installers won't tell you this. We will because it'll save you thousands.Ego / Trust
05We installed an EV charger and solar in one day. This is how it looked from start to finish.Surprise / Satisfaction
Script Architecture — Sample Scripts
The Safety Warning30–40 sec
Hook (0–2s)"Found this during a job today. If you live in a house built before 2000, watch this."
Tension (3–15s)Show the problem clearly — wiring fault, outdated consumer unit, unsafe connection. Explain calmly what it means and why it matters. No scaremongering, just facts.
Payoff (16–30s)"The fix is straightforward — but you need a qualified electrician. Here's what to ask for." Show the corrected version.
CTA (31–35s)"DM us for a free check. We cover Berkhamsted and the surrounding area."
Solar Bill Reveal25–30 sec
Hook (0–2s)"This client's energy bill before and after solar. The numbers speak for themselves."
Tension (3–10s)"They were spending £340 a month. Grade II listed property — everyone told them they couldn't have solar. We found a way."
Payoff (11–22s)Show panels installed, app screenshot with generation data, new bill: £41/month. Text: "Payback period: 6.5 years."
CTA (23–28s)"Get your free solar quote — link in bio."
Weekly Schedule
Monday
Reel
Safety warning or homeowner tip. Authentic, filmed on site. High share rate.
Wednesday
Carousel
"5 signs your home needs a rewire" or "Solar vs battery — which is right for you?" Save-bait.
Friday
Reel
Job reveal — EV charger, solar install, or consumer unit upgrade. Timelapse or before/after.
Sunday
Static / Carousel
Bill savings data or client testimonial. Social proof for weekend researchers.
Hashtag Stack
#Electrician#ElectricalSafety#SolarPanels#EVCharger#BatteryStorage#SolarEnergy#HomeImprovement#Berkhamsted#HertfordshireBusiness#ElectricVehicle#TeslaCharger#RenewableEnergy#GreenHome#EnergySaving#TradesUK
